SEO glossary containing basic terms and some key concepts to know.

Backlinks: Links from one page on a website to another.

Keywords : The words and phrases that people type into search engines to find what they are looking for.

Long-tail keywords : Keywords with low search volumes.

SERP : This stands for Search Engine Results Pages. These are the pages that Google and other search engines display in response to a user’s search query.

SERP Features : Non-traditional search results (not a “blue link”) such as videos, tweet boxes, or featured snippets.

Featured Snippets: Search query answers extracted from a top-ranking page that appears near the top of the SERP.

Rich snippets : Search results with additional valuable information displayed next to them (e.g., star ratings, cooking times, etc.)

Outreach : Send emails to relevant bloggers and journalists to tell them about your content.